GDPR will have a major impact on how you process lead data. If you're a SaaS marketer, here are the Top Five things you ned to consider.

If you capture leads through a Demo Request landing page, you won't need to ask for consent. Instead you can process the data under the

It can often seem like you need a crystal ball to build a demand-generation plan that actually delivers. If that sounds familiar, this post is for you. What we won’t do here is tell you where to spend your valuable marketing dollars; but what we will do is guide you through a simple process that’s guaranteed to get buy-in from a CEO who’s hungry for growth, and a CFO who’s threatening to cut budgets. Step One: Familiarize yourself with your lead and sales process Your leads –